most-hated man in whiskey

Science and Technology

Aged Whiskey…In a Day?

There’s a surging demand for whiskey in the world, and Tom Lix has found a way to age it in just 24 hours. Traditionally it takes years to age a barrel, and traditionalists are up in arms over Lix’s new product. He tells us about his company, why the industry is ripe for disruption, and what it’s like to be the most-hated man in whiskey. Aged Whiskey…In a Day? There’s a surging demand for whiskey in the world, and Tom Lix has found a way to age it in just 24 hours. Traditionally it takes years to age a barrel, and traditionalists are up in arms over Lix’s new product….